Barak:  Your Source For Label Printing Services in Naperville

Barak understands when a company is shipping out their own products, custom labels can offer benefits that regular labels don’t apply. You should know our custom label specialists will be happy to answer any of your questions, from design to production. We offer Naperville businesses emergency run label printing services at our in-house products facility.

Contact Us Today By Calling 847-238-2800 & Get A Free Quote.

Benefits Of Using A Label Printing Service For Custom Labels

In a busy Naperville supermarket or retail shop, with aisles and aisles of logos, you need to stand out. It is important that you get noticed by the customer as soon as they pass your product. You cannot only have a regular label that looks the same as everything else on the market.

This article will explain to you the various benefits of creating custom labels, so your Naperville business gets the branding it deserves. By the end, you should have a good understanding of all the advantages, and comprehend why they outweigh the disadvantages.

What Are Custom Labels?

Several customization options are available by Barak’s label printing service to any Naperville company that is looking to produce labels for its products. These start with the simple, such as those that have unique brand colors and logos. They can also extend to shapes, sizes, and flairs on the bottle.

Unique materials for the labels or specific designs can affect recyclability. Whereas several other changes to production can affect the user’s experience with the product as a whole.

Shrink Sleeve Labels for Your Packaging

If you produce a custom label based on a shrink sleeve design, you can not only have a unique product color but a unique shape. Any bottle, can, or other containers you produce will be able to have a shape that makes it stand out on the shelf.

Some extreme examples, such as the Pom Wonderful bottles, show how a unique container can draw a customer’s eye.

Such labels are also better for the package due to their close bond with the bottle or package underneath for other reasons. If well-wrapped, the package is much more resistant to moisture or damage. This is because it will not have a large gap between its limits and the underlying container.

Other options a label printing service should offer is a shrink sleeve can include a tamper-proof seal that gives your customer that extra layer of trust.

Clear Labels for Custom Content

Another label printing company option from Barak is to create sections on the label that show as transparent. These can stress the product’s visual by letting the contained product speak for itself rather than its packaging.

Highlighting the product itself, especially by including it in the brand’s visual design, can highlight how it is a part of your Naperville company. You can present yourself at the forefront of creating that particular item, whether it is food, beauty, or bath products.

As clear labels are often printed on plastic film, they are tougher than paper labels. For this reason, they are well-positioned for products that endure extreme circumstances. Examples include needing to be somewhere where condensation or other moisture will affect them. Barak’s label printing service takes all of this into considertation.

Utility Labels

Several different kinds of labels can not only present your Naperville company’s brand but also offer a utility value.

One such example of this is the use of resealable labels on food or beauty products. These can allow a consumer to buy and use your product, then make use of your own branding to keep the product fresh for longer.

Several different adhesives for these products are available. They match different environments in which you would store the product.

For example, an item you may wish to store in a refrigerator may need one type of glue. Whereas you will need a different adhesive where you would want to store something in a humid bathroom or cool, dark cupboard.

If you have specific needs for your product, you can get a free custom quote on our website that will allow you to understand how to move forward.

Custom Finishes

There are several different options for label materials and visual styles. Using this, you should try to set yourselves apart from other Naperville businesses and the competition.

Showing yourselves as eye-catching can have a significant impact on how customers see you on a shelf. For that reason, your choice between a matte, clear, or foil finish to your label can be significant.

It does not need to be the entire label that has these finishes, either. You could use foil for a small section of your label, as part of your brand logo, or to stress small sections. No matter how you choose to use different finishes, you can rest assured it will draw the eye if you mix these styles up.

This is even confirmed by studies in the area of brand recoginition. Printing on “mirror-like” surfaces reliably showed the same result again and again. Metal labels caused customers to think of those products as “distinctive” and “higher-quality” than others.

Smaller Batches

Some companies have gone firm into the idea of producing much smaller, customized batches of products. Barak is an expert with these types of batches.  Some, like Coca Cola have even been so successful that they have been parodied well by others. Even to the extent of an individual bottle of soft drink from Scotland selling for approx. $1,700 due to the name on it.

Campaigns such as this would be impossible without customizable labels and the rise of digital printing. It allows you to create much more unique styles faster in ways that no longer need complex changes. You no longer need to worry about things like printing plates or extra setup fees per print style.

Where Next?

You should now have a much better idea of what custom labels can offer you in your manufacturing process. Also, you should have a good idea about why getting another company to handle their creation is better than in-house manufacturing. If you have further questions, we would welcome your inquiries and recommend you get in touch.

Our in-house Naperville label printing service is in the perfect position to be able to answer any questions you may have. They have all the information on hand to assess your needs and respond to any issue you may have.